Speed Therapy: Sessions
How do you introduce an expanding line of performance vehicles to a broader audience—while simultaneously waging a war on the stress epidemic? You find a kickass stunt driver and surprise some seriously stressed-out individuals with a mood-boosting adrenaline rush (aka the ride of their lives).
In August of 2018, we did just that, capturing it all on camera and posting to Ford social channels. The single video—featuring an assortment of real people that ranged from moody teens to a mother of nine—became a runaway hit. Crowds loved it and clamored for more. The pressure was on to deliver, fast.
By now, it was becoming obvious that all these fans needed a dedicated place to get their fix. The official Speed Therapy Facebook group was born. In only a matter of months, the group numbered +4K members and included a large percentage of women—a remarkable achievement in the performance space. Speed Therapy was for everyone. Now we just needed more content to feed the crowd!
We connected to fans in the places they hang out.
Our stunt driver
This triple threat brings the personality, tire shredding precision and confidence to Speed Therapy. Stunt driver Crystal Hooks is one of the best in the business and maintains that southern charm and approachability that makes her so affable to all.
Our brand identity needed to be as thrilling as our concept and work for both on-road and off-road.