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Paul Kelley

Creative Director / Art Director / Photographer

I create things, photograph things, challenge things and challenge the people around me. I believe in leading by example and follow others that do the same. I’m comfortable when I’m uncomfortable and uncomfortable with the word no without reasonable explanation. I dislike not having a deadline or not being able to see the light at the end of the tunnel. I enjoy the process as well as breaking it. I’m a student of human behavior and individuality. I encourage people to be themselves, to do what makes them happy and a believer in that actions are larger than words. 

I consider myself lucky

Lucky that I’ve been able to have a career that has spanned almost 20 years and not once had to wear a tie. Lucky that in this profession my worst day is still better than the best day doing something else, being a rockstar excluded. Lucky that I’m asked to look into a crystal ball, predict the future and act on it. Lucky that I’ve been able to work on incredible projects, travel to amazing places and get into some fantastic trouble. 

Currently I’m a VP Creative Director at GTB (Global Team Blue), previously known as Team Detroit and previous to that JTW. Typically I'm involved in several different projects at any given time. 

Responsibilities 

  • leading a large team through the global redesign of Ford.com utilizing responsive/adaptive design, personalization, targeting and the migration to a new platform.
  • Continuing to optimize and evolve Ford.com globally and at home. 
  • Creating and overseeing the content that resides on Ford.com and its extensions: live action, photography, interactive experiences, etc.
  • Creatively leading Ford Credit.com, Ford Social.com, Ford VR app and other properties.